It’s time to revolutionize our approach to duplicate content

Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn’t mean that keywords are totally irrelevant. In fact, if you’re doing what Google wants you to do (creating high-quality content), keywords will work there way naturally into your website’s pages. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue.

Improve your visibility in organic search results

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In doing so, we can more easily provide value to our viewers. Paid link-building is considered black hat SEO and is likely to incur a penalty. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page.

Set a bare minimum expectation for backlink partners

Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very own site. A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks. Why do you need a Freelance SEO Consultant Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings.

Who Really Has Time for SEO?

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Knowledge graphs, though complex, help to raise your content and website visibility. " Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for.

SEO tactics that work

Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. When pursuing a link, which is more important, relevance or authority? Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things.

Stick To Either www or non-www Domain

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder.