Make sure you're being indexed

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site.

Don't go overboard at the risk of being penalized by Baidu

If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). 301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines.

Want to see LSI in action?

Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. How do you add content to Google? Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are.

Create Infographics To Generate Backlinks

Gaz Hall, from SEO Hull, had the following to say: "Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results." Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources attached to them. These types of resources make great pages for other sites to link to. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries.

Getting websites found on search engines

How do you find people who value SEO enough to pay your prices? Get contextual links to your site that’ll boost your organic performance on search engines. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity.

Use subheadings

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic.